To build a safe, informed, and resilient Mumbai where every young person is empowered to make healthy choices and live free from the threat of substance abuse.
About Us
Mumbai's Fight Against Drugs Starts With Awareness.
Securing the future of our communities, schools, and families is a shared civic responsibility. This initiative is dedicated to spreading awareness about substance use and fostering a culture of health, prevention, and united community action.
About
A Collective Commitment to a Safer, Healthier Mumbai.
The health, safety, and development of our future generation remain at the forefront of Mumbai's progress. Fostering strong, resilient choices among youth requires robust support systems, proactive education, and shared community responsibility.
In a coordinated city-wide effort, 5000+ instistutes, government bodies, educators, healthcare professionals, and communities have aligned to deliver comprehensive guidance, public awareness, and structured support. However, sustainable progress relies on the power of our youth. Young people are not merely participants; they are the architects of this social transformation.
Through informed choices, personal courage, and collective leadership, our youth are redefining the standards of our city. This official movement stands as Mumbai's collective commitment to fostering a secure, healthy, and empowered environment for all.
Vision & Mission
Clear Goals, Shared Responsibility.
To prevent substance abuse through sustained awareness, early intervention, community engagement, and accessible support systems by mobilising schools, institutions, families, and citizens across all 24 wards of Mumbai.
Participating Departments
Department Roles in the Campaign Ecosystem.
Each department strengthens a different part of the movement: governance, ward reach, education, youth engagement, health guidance, public safety and family support.
Mumbai District Administration
Coordinates campaign governance, public communication, institutional participation and district-level reporting for the pledge initiative.
Mumbai Suburban District Administration
Mobilises suburban wards, local institutions and community networks so the campaign reaches residential, educational and civic touchpoints.
Mumbai Police
Supports prevention messaging, school and college outreach, public safety awareness and community confidence around reporting and support.
Brihanmumbai Municipal Corporation
Enables ward-level visibility through civic spaces, public facilities, municipal networks and local campaign support.
School Education Department
Connects the campaign with schools, teachers, parents and student groups through age-appropriate awareness and pledge participation.
Higher and Technical Education Department
Brings colleges, technical institutes and youth volunteers into pledge drives, campus campaigns and peer-led awareness.
University of Mumbai
Helps extend the movement through affiliated colleges, student networks, NSS/NCC-style participation and campus communication channels.
Women and Child Development Department
Strengthens child safety, family awareness, vulnerable-group outreach and support-sensitive messaging for parents and caregivers.
Food and Drug Administration
Supports accurate public information around substance misuse risks, pharmacy awareness and responsible health communication.
Medical Education and Drugs Department
Connects expert health guidance, training inputs and referral-readiness for prevention, counselling and treatment awareness.
Home Department
Supports inter-agency alignment so safety, administration and public communication teams can move in the same direction.
Skill, Employment, Entrepreneurship and Innovation Department
Links prevention with constructive youth pathways, skilling opportunities, entrepreneurship awareness and future-facing choices.
Sports and Youth Services Department
Activates youth clubs, sports events and peer-led community participation to make prevention aspirational and visible.